Watch Out for the Bag Lady

SADLY, THIS IS THE WAY TOO MANY PRESENTATIONS GO. Not that product details are irrelevant or unnecessary — they do have their place — but if details are just dumped on the audience, with little or no tie to their needs, goals, or issues, then the presentation really is as deadly as this picture suggests.
        What’s unfortunate, for both audiences and presenters, is that there’s usually a great story lurking in those boxes, a story that can transform the audience’s or buyers’ experience. It just takes the time — and conviction — to find that story, AND THEN the fortitude to tell that story (their story) when it’s so much eeeeeaaaasssier to just tell them what we have and what we know.
        If you care about your results, dig into those boxes, find the gems that will make them care, and then leave the cart behind.